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Tema: News 2012: Hublot Unveils Worlds First Pop-Up Store In Singapore

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    Post News 2012: Hublot Unveils Worlds First Pop-Up Store In Singapore

    Hublot Unveils Worlds First Pop-Up Store In Singapore
    Kicks Off The Singapore Formula One Grand Prix Festivities
    With A Big Bang!







    SINGAPORE, 14 September 2012 BIG BANG, the world‟s first Hublot pop-up store has
    been unveiled at the main atrium of Paragon Shopping Mall in the heart of Orchard Road
    today. Collaborating with leading Singapore design extraordinaire, Mr Chris Lee of Asylum,
    the pop-up store is a colossal structure that fuses art and functionality, inspiring a design that
    pulsates with the energy of Hublot.

    The Hublot pop-up store will run for ten days from 14 September to 23 September to
    coincide with the Singapore Formula One Grand Prix which runs from 21 23 September.
    Commented Mr Ricardo Guadalupe, CEO of Hublot, As the Official Watch of the FIA
    Formula One Grand Prix, Hublot is set to develop and present one of the most inspiring and
    novel projects in a form of a pop-up store in a highly sophisticated country like Singapore to
    kick off the Singapore Formula One Grand Prix. We hope that the celebrated Hublot pop-up
    store will not only add a unique shopping experience to the exciting night race in Singapore,
    it will also be a platform to unite all Hublot and Formula One fans from all over the world to
    meet in one place.

    The Hublot pop-up store will showcase for the first time in Singapore, the most
    comprehensive and exciting range of Hublot‟s prized limited editions and collection totalling
    an astounding value of around US$20 million.

    This includes the famous US$5 Million Big Bang, which is touted to be the most expensive
    timepiece in the world. Together with its other illustrious family members such as the $1.2
    Million Big Bang and Baby Million Bang, the royal million trio will be audaciously presented
    in a totally open showcase for an unadulterated view of the stunning bejewelled
    masterpieces.

    In addition, a full range of Hublot inspired lifestyle gears like the All Black Carbon Fibre
    Bicycle, All Black Skis, All Black Carbon Fibre Arm Chair, etc will also be presented at the
    pop-up store.

    The Hour Glass is extremely proud and pleased to present the world‟s first Hublot pop-up
    store in Singapore. It not only marks the exceptional maturity and importance of the South
    East Asia market, in particular Singapore, it also celebrates The Hour Glass‟ strong
    partnership with Hublot for more than 30 years. This is certainly a landmark project which
    engineers a new dimension for Hublot in Singapore! commented Ms Wong Mei Ling,
    Managing Director of The Hour Glass Singapore.

    The Design Inspiration
    Taking advantage of the majestic void space in Paragon, Chris Lee has designed an art
    installation aptly entitled BIG BANG, which spans across two floors, sweeping impressively
    across the area. Tens of thousands of black gems rain down from above, creating an
    illusion of a store which has popped up, inviting a sense of excitement and wonder.
    I am very happy and honoured to be given the opportunity to create Hublot‟s first pop-up
    store in the world. I found the innovative and pioneering spirit of Hublot very inspiring and
    similar to my personal ethos in many ways. One which breaks the boundaries of creativity to
    forge new frontiers, says Chris Lee, Founder and Creative Director of Asylum.
    When asked about the inspiration and thinking behind the Hublot pop-up store concept,
    Chris Lee explains, The momentary quality of a pop-up store suggests an ephemeral,
    fleeting point in time caught in a still image. To illustrate the legacy of the Hublot brand and
    its innovations, Asylum seeks to recreate its notable paradoxical philosophy with an illusory
    space; magically solid yet porous and structurally monumental yet light.

    The Exclusive Offers
    A special Hublot Strap Bar is set up to offer an inimitable experience for existing Hublot
    owners to refresh and individualise their Hublot timepieces. This is the first time Hublot
    owners will be able to view and make their choice of straps from over 150 different styles
    and colours.
    To celebrate the occasion, an additional 2-year international warranty will be offered for all
    Hublot watch purchases during the period of the pop-up store.
    ---------------------------------------------------------------------------------------------------------------------------
    ABOUT HUBLOT POP UP STORE
    Duration: 14 23 September 2012
    Time: 10am 9pm; daily
    Venue: Main Atrium, Paragon Shopping Mall
    290 Orchard Road, Singapore
    ---------------------------------------------------------------------------------------------------------------------------

    ABOUT CHRIS LEE, ASYLUM

    Chris Lee is the founder and Creative Director of Asylum, one of the most respected creative
    companies in Asia.

    Since its inception in 1999, the creative company has focused on cross disciplinary projects
    that include interactive design, product development, environmental & interior design,
    packaging, apparel design, branding and graphic design. Featured in numerous magazines
    from around the world, Asylum is defined as an unconventional maverick in the creative
    world.

    Asylum‟s work in the creative industry is recognized with more than 100 international
    awards. Chris is the recipient for the Designer of the Year and Design of the Year in
    Singapore‟s President Design Award. He has served as a juror for many of the top
    international creative awards such as D&AD, Red Dot, The One Show and Tokyo Type
    Directors Club. Chris is also a founding member and President of The Design Society, a
    non-profit organization that aims to promote visual culture through exhibitions, workshops
    and education.

    ABOUT HUBLOT, THE EXCLUSIVE STORY OF FUSION
    "Hublot! A different way to progress," says those who know this unique Swiss watch
    company, where each and every moment moves forward to create the future at breathtaking
    speed. A dream, initiated and developed by Hublot's Chairman Jean-Claude Biver with
    CEO, Ricardo Guadalupe, these two men are responsible for turning the Hublot brand into a
    genuine success story in which the Big Bang, King Power, Classic Fusion and Masterpieces
    represent the symbols of a constantly evolving tradition.

    From watch complications and revolutionary materials to world-class collaborations such as
    FIFA World Cup, Formula One and Ferrari, Hublot characterizes itself through the "Art
    of Fusion" philosophy, bringing tradition into the future. Today, with the new high-tech
    Hublot watch manufacture, building on the impressive growth of the brand, the Art of Fusion
    story is still being written with the combination of materials like ceramic, carbon, platinum,
    tantalum, tungsten, titanium, rubberwith more conventional materials as gold, platinum,
    steel, diamonds and precious stones, while still remaining true to the Swiss watchmaking
    tradition enriched with the visionary creativity of the 21st Century. On a commercial level, the
    network of approved retailers has grown rapidly and currently stands at 650 points of sale
    and more than 45 exclusive boutiques around the world.
    For more information, visit www.Hublot.com

    ABOUT THE HOUR GLASS WORLDS LEADING CULTURAL RETAIL ENTERPRISE
    Established since 1979, The Hour Glass is the most geographically diverse, multi-brand
    specialist luxury watch retailer in the region, representing a stable of over 50 brands across
    24 boutiques in eight cities throughout the Asia Pacific.

    The Hour Glass prides itself as the world‟s leading cultural retail enterprise, having
    pioneered the development and promotion of contemporary horological culture, playing a
    significant role in raising horology awareness and appreciation in the region.

    Monocle and Wallpaper magazine both recognised The Hour Glass as Asia‟s premier watch
    retailer. In 2008, The Hour Glass emerged the winner of the Singapore Prestige Brand
    Award whilst in 2010, L‟Atelier by The Hour Glass a boutique dedicated to expressing the
    culture and patrimony of traditional watchmaking garnered the Best Retail Concept of the
    Year‟ accolade by the Singapore Retailers Association as well as the 'Most innovative retail
    concept of the Year' award by the Federation of Asia-Pacific Retail Associations (FAPRA). In
    the same year, Vanity Fair magazine named The Hour Glass as one of the twelve most
    influential retailers in the world.

    In February 2011, The Hour Glass broke new ground with the opening of Malmaison.
    Spanning over 8,000sqft, this multi-category luxury emporium is a sanctuary for objects of
    authentic luxury housed in an elegant yet eclectic setting. Besides housing the finest items
    of haute horology, a wide spectrum of refined objects d‟art, jewellery, fragrances, exclusive
    collectible literature and bespoke services for the sartorially inclined, form the backbone of
    the exceptional Malmaison experience. Malmaison garnered the 2011 Best Retail Concept
    of the Year award which is accorded by the Singapore Retailers Association, marking the
    second consecutive win for The Hour Glass in the same category.

    More Passion by The Hour Glass is the Group‟s third multi-brand watch concept boutique
    scheduled to open in September 2012. More Passion celebrates the rediscovery of
    traditional craft and the culture of contemporary artisanship, particularly referencing the
    Nouvelle Vague design movement.

    For more information, visit www.thehourglass.com
    Imgenes adjuntadas Imgenes adjuntadas  

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